Amazon SES bills $0.10 per thousand emails sent, plus $0.12 per GB of attachment data. That's the entire pricing model. This works out what you'd pay at your volume, and what the same sending costs on the platforms built on top of it.
Raw AWS SES
Infrastructure only. You build everything else.
$5.00/mo
SendKernel
Sending + marketing, buy either; compliance enforced
$54.00/mo
The gap between the SES column and everything else is not pure margin. Using SES directly means you build and operate:
At low volume that work costs far more than any platform fee. At very high volume the arithmetic flips. Somewhere around a million messages a month is where teams with spare engineering capacity should start doing the maths seriously.
Competitor figures are list prices from public pricing pages as of September 2026 and exclude annual discounts and negotiated rates. SendKernel figures use the published plan tiers.